One of the aspects of your website will be the brand or image of your company. The image will control the emotions & feelings that people associate with your company. What is your purpose, your position, are you inexpensive or expensive. What or who do you want to target, teenager's, Adults, Animals or everyone. How big do you want your business to grow. When picking out your image for your site make sure it has something in common with the products your selling. You can try www.clipart.com, www.gettyimages.com . Pay attention to the emotion that your image will evoke. Use only 3 or 4 colors throughout your website. Keep your fonts at 10 or 12. If your targeting Adult or older adults then maybe use 14 or 16. Only bold what needs to be bold. If you bold a lot then nothing stands out. You only want to bold what stands out. You can use yahoo site builder to help you build your site and pick the right layout for you. Site builder has many different layout for you to pick from and fill in the blank layout form. It even has a tutorial for you to go through step by step and online support. Don't forget to check for trademark name at TESS. To gain more control over building your website then you will want to learn about HTML codes. HTML is the language that is most commonly used to create web pages. It stands for Hypertext Markup Language. A good way to learn about HTML is at HTML goodies or web video on HTML. The more you learn about using HTML the better your website will be. For beginners you can use the basic HTML & a website that has already be made. HTML tags are used for telling your website what & where you want the information or images on your website to go. Take the time to learn the basic of HTML at HTML goodies or video on on HTML . If you are using a pre made layout then when you work with affiliate companies, all you have to do is copy and past. Example of HTML and what it can do.
Web Branding
Some of the factors to consider is what the customer looks for & what the search engine looks for. The site will be view by a human, the customer will be influenced by a visual/emotional experience & the customer will be looking for a specific product at a good price. Things that customers look for, quick load speed, navigation, clean & easy viewing, then Professional & trustworthy contents. Most Internet traffic is driven by search engines. Search engines look for meta tags, meta titles, meta description, meta keywords, revisited length, & robots. Meta tags can be added to any site. When creating your site look for your meta link to add. Then just fill in the blanks. Don't forget the content of your page, you want at lease 300 words per page, Repeat your keyword at least 5 time in the content, & make your site unique. Need help writing content then just go to craigslist and post a listing. "writer needed to help build Internet website for $10.00 a page and then see what the best bid is you can find. Craig list is a good way to get the help you need at a fare price. Freelance Writers is a great way to find help too. Domain name is the website address your going to use. Factors to consider, easy to remember name, short, catchy, easy to spell, spelled correctly, & Includes your main keyword. To look for a domain name you can go to yahoo domain name type in the name and they will till you if it is available or not. For all your copyrights, trademark, patient go to USPTO. Always remember to check for the trademark before you get too far into your new domain name. For all your Legal questions go to Prepaid Legal Services . Click here for Video Tutorial