Google's Ad words is a great way to reach millions of customers. You create ads and choose keywords, which are words or phrases related to your business. When people search on Google using one of your keywords, your ad may appear next to the search results. You even get to see which keywords are used the most and which ads are being click on the most. Now you're advertising to an audience that's already interested in you. People can simply click your ad to make a purchase or learn more about you. You don't even need a web page to get started Google will help you create one for free. It's that easy! For more details check with Google's Ad words and Google's Ad sense is a great way to make extra commission with Google ads. Maximize your site's revenue potential with contextually targeted ads. Customize ads to complement the look and feel of your site. Track the success of different formats and locations with on line reports. With Google's ad sense you can earn extra income with content, search, mobile, domain, & RSS Feeds. For more details check with Google's Ad sense. Pay Per Click Programs are designed to help you manage your advertising budget. You get to control your cost per ad and you only get charged when your ad is click on. All you do is make an ad and then set the price you want to pay for the ad. The ad is then placed on different search engines or website. When your ad is shown on that page you are not charged, but when someone clicks on your ad then you are charged for that ad based on the charge you set up. With Google's ad words they will let you know when the keywords you have chosen has a higher bid they what you are will to pay for. You have the choice to remove or raise your bid for that keyword. If a keyword is trademark protected they will let you know too. Click here for Video Tutorial