4 Steps
1. Read & Understand 2. Understand & Use knowledge 3. Put knowledge on website 4. Promote, Advertise, & Market
Read + Learn + Apply = Income
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Marketing & Advertising are the most important and can be the hardest part of any business.
But what is the difference between Marketing & Advertising? With the right plan and idea's
you can make it easy. Marketing is explained as the activities of a company associated with
buying and selling a product or service. It includes advertising, selling and delivering products
to people. People who work in marketing departments of companies try to get the attention
of target audiences by using slogans, packaging design, celebrity endorsements and
general media exposure. The four 'Ps' of marketing are product, place, price and promotion.
Many people believe that marketing is just about advertising or sales. However, marketing is
everything a company does to acquire customers and maintain a relationship with them.
Even the small tasks like writing thank-you letters, playing golf with a prospective client,
returning calls promptly and meeting with a past client for coffee can be thought of as
marketing. The ultimate goal of marketing is to match a company's products and services to
the people who need and want them, thereby ensure profitability. Now how do you do these
things. Well you have to have a plan. Different ways to Marketing n Advertising are tell your
friends n family, newspaper ads, articles in magazines, fliers, new stations, BBB (Better
Business Bureau , Press n media news Release, yellow pages listing, directory listing,
search engines, pay per click, social networking,social blogging, traffic website, email
marketing, partner marketing, direct mail, E-book and word of mouth just to name few. Get
creative any way that you can contact others to let them know about your business is
marketing. Putting your logo or name on products like, pens, coffee mugs, key chains, side of
your car, mouse pads, and whatever else you can get your logo on. After you have created
your online business then the next step is to get it out the public as fast as you can and to as
many people as possible. That the wonderful thing about the Internet is that it will connect you
with millions and millions of people around the world. You can start local, nation or go
worldwide. Most people start local and the go nation to worldwide coverage. If your using
yahoo small business then they have a step by step guide, then just follow it. Make a plan of
what marketing ideas your going to use each week and how much your going to spend. For
those of you who are not using yahoo small business then start by telling your friends and
then join a social network and start blogs about your online business. Then write a press and
media news release. Put an add in the paper, hand out some fliers to local businesses and
people. Hand out business cards as well. The more you get out and tell people the faster you
will start to climbing up the ladder. Online marketing you want make sure your website is
SEO (Search Engine Optimization) easy. Make sure your listed in the search engine and you
are ranked on the first page, this is done by SEO. Get listed in every directory, the more the
better your ranking will be for search engines. Start with the directory that have a Google
ranking of 1 and then more up the line. After you have accomplished your SEO and search
engine ranking then you are ready to submit a press and media release. You can also then
start email Campaigns & direct marketing to consumers who are looking for your products.
Don't forget to tell, tell, tell and hand, hand, hand out fliers, business cards, information
packages about your online business. Make a goal of how many people you want to reach
each week and make sure you do it. Be creative and imaginative about how you get your
information out. What is the one thing that you can do that no one else has done that will
make you stand out. Make money with Craigslist-- Craigslist.org is one of the largest
classified ads website. Over 10 million people visit craiglist everyday around the world. You
can sell or buy on craigslist and E-bay too. Look for others sites that are like these to use for
marketing your online business. Find others that can help you get your online business out to
the public. Maybe a local business, or a cause you can help raise money for, partner up with
another company that may have something that goes with your product or service your
offering. And always be ready for an interview, you never know when someone will call and
want to interview you for your online business. Click here for Video Tutorial
Marketing and Advertising